How Caffè Vero Gusto got started
Our logo: Painted by local artist Beat Baumann, Lucerne (Switzerland)
It all started with the business of packaging. In 2005, two childhood friends, Jürg Bühler and Vince Bang, got together and founded their packaging company. Within a short period of time, they were able to attract hundreds of coffee roasters as their clients. As a team, they visited their clients across Europe and gained unprecedented experiences by drinking and tasting various kinds of coffee from different coffee masters.
Before long, they came up with the idea to create their own brand and soon after, they teamed up with one of their clients in Switzerland to roast their own coffee with the best ingredients available in the markets. The roasting factories they chosed as partners, have been roasting one of the best coffee in Switzerland for more than a century. Since Caffè Vero Gusto has different target markets, there was no conflict of interest for our partners and this gave us a great opportunity to leverage synergies between our companies.